Here's an interesting article that describes the KISS marketing machine and a possible correlation with Gene Simmons and search engine marketing.
http://www.enquiro.com/marketing-monitor/SearchEngineMarketingandtheKISSTheory.asp

Actually it is refers to Gene Simmons trying to come up with a name for his son Nick's band. If you haven't see Gene Simmons Family Jewels on A&E you should check it out. It is pretty entertaining.